When BBB Revokes Accreditation, It's Fostering Trust In The Marketplace

The Better Business Bureau expelled three companies last week after the firms violated the BBB's accreditation agreement, which requires them to respond to complaints and BBB inquiries.

When the Better Business Bureau revoked the accreditation of three businesses this week, it was working to build trust in the marketplace.

The BBB expects BBB Accredited Businesses to be responsive to customer complaints as well as to inquiries from the BBB. All of the companies whose accreditation was revoked had failed to respond despite numerous attempts by the BBB to contact them.

BBB Accredited Businesses pledge to abide by the BBB’s Standards of Accreditation. The full Accreditation Agreement is online, but briefly, we expect companies to:

  • Advertise Honestly
    Adhere to established standards of advertising and selling.
  • Tell the Truth
    Honestly represent products and services, including clear and adequate disclosures of all material terms.
  • Be Transparent
    Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
  • Honor Promises
    Abide by all written agreements and verbal representations.
  • Be Responsive
    Address marketplace disputes quickly, professionally, and in good faith.
  • Safeguard Privacy
    Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information. 
  • Embody Integrity
    Approach all business dealings, marketplace transactions and commitments with integrity.

Businesses can’t be accredited if they aren’t complying with these standards, if they haven’t been in business more than a year, or if they have government action against them. One of the most important things a business must do is be responsive to customer inquiries and complaints.

The BBB encourages consumers to check companies out by reading BBB Business Reviews at our website or by calling 314-645-3300.

For the latest BBB news, follow the BBB on Facebook or Twitter or visit our website.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.


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